FORM Brand Identity(s)

I independently led the rebranding and visual identity design for the 7th–10th F-O-R-M festivals, creating inclusive and dynamic visual languages each year that embodied the NGO’s mission to support local emerging artists.

View our IG campaigns

Timeline: 2022-Now (rebrand annually)
Role: Brand Designer (Individual project)
Tools: Adobe Illustrator / After Effects / Indesign / Canva / TouchDesigner

Project Story

Festival Of Recorded Movement (F-O-R-M) is an international movement-on-screen festival that centers the voices of youth and emerging artists. Founded in 2015 in Vancouver BC, F-O-R-M was created as a platform for movers and filmmakers to share and create short films that revolve around the body in motion.

As an immigrant in these unceded territories, I strongly recognized and felt a sense of belonging to this inclusiveness. I crafted a brand story by collaging together the previous F-O-R-M artists’ works and rendering the collage in motion. Through this, we reunited all the artists and celebrated with them in every of our new festival year.

The brand guidelines I delivered provide a strong foundation for social media campaigns, merchandise, editorial design, and more—designed to grow alongside the community of emerging artists in the filmmaking industry.

Logo Redesign (2023)

2016-2022 Logo v.s. New Logo

I led the logo redesign in 2023, refining the previous version into a cleaner, more versatile mark.

The new design maintains legibility, especially in logo farms, while presenting a minimalist yet dynamic aesthetic that contrasts with and amplifies the motion and richness of the main visual.