This campaign delivered good results, and we witnessed a doubling of the audience numbers for these events compared to last year. However, I believe there's room for improvement, particularly in focusing more on accessibility in the future. I designed a screening list with a QR code for our audiences to view the program guide on their mobile devices. Unfortunately, due to poor signal reception in the screening hall, most audience members missed the opportunity to access the list. Moving forward, I'll consider using different mediums when designing for the general public.
Special thank to Flory Huang who gave me lots of support and professional advice during the project, as well as the talented and passionate FORM Team and Artists. This project wouldn’t exist without your support!