The design is inspired by LED lights, symbolizing digital technology, interaction design, and the infinite possibilities that can be built from a simple dots use this metaphor to encourage emerging artists to start design and creation that every step counts.
The creative and distinctive branding and website design establish an iconic representation of the local design community. The branding sets a strong and cohesive identity for the FLUI community, guiding the hackathon toward a clear future direction while allowing room for continued growth.
In 2025, FLUI Hackathon welcomed over 160 participants, achieving a 28% growth compared to the previous year following the launch of the new brand.FLUI Hackathon has partnered with and secured sponsorships from over four leading organizations in the industry, including Notion and EY.